Last updated: May 30, 2018
- Data/Information ARA Collects and How it May be Used
- Personally Identifiable Information
ARA may request and collect your personally identifiable information at certain points throughout the Sites. Depending on the information and/or services that may interest you, you may be asked to provide your name, email address, address, phone number, and/or other similar identifiable information. Once you voluntarily provide your personal information, you are no longer anonymous to ARA or its affiliated entities. We may use this information to respond to an email or other inquiry, to help improve the Sites and our services, to better customize your experience on this Website, or to send updates or notices to you about ARA. However, we will not share your personally identifiable information with anyone outside ARA and its affiliated entities (except as otherwise provided under the section below entitled, Required Disclosures or to fulfill orders or membership account functions).
In addition, ARA does track and recognize each visitor’s domain and IP address and how long the domain/IP address is logged on a given webpage and the number and type of pages visited. This data does not typically include personally identifiable information and is used by ARA solely to more efficiently operate and administer the Sites.
- Children’s Privacy
ARA is unable to prevent children under the age of thirteen (13) from visiting this Website; however, no part of our Website is directed at or intended for persons under the age of thirteen (13). If you are under the age of thirteen (13), please do not access the Sites at any time or in any manner. In order to comply with the Children's Online Privacy Protection Act, ARA will not knowingly collect personally identifiable information from children under the age of thirteen (13). If, at any time, ARA learns or gains knowledge that personally identifiable information has been collected from person(s) under the age of thirteen (13) without verified parental consent, ARA will take the reasonable steps to delete such information.
C. How ARA Protects Your Personal Information
Any information that could identify you will not be disclosed, except as otherwise stated herein, without your express written consent.
Only authorized employees or agents are permitted to have access to personally identifiable data about Site visitors, and that access is limited to what is reasonably needed to perform an employee’s responsibilities, such as providing updates or notices or customer service.
Your password (if issued) is a component of our security system. As such, it is your responsibility to protect it. Do not share your password with any third parties.
From time to time, ARA may employ independent contractors, vendors and suppliers (“Outside Contractors”) to provide specific services and products related to the Sites or to the services provided on the Sites, including but not limited to, performing general statistical analysis, maintaining an email suppression list as may be required by state and/or federal law, fraud screening, testing and implementation of special services to users, third-party payment processing, maintaining membership lists, and developing applications for the Sites and the services provided on the Sites. Although unlikely, these Outside Contractors may have limited access to information collected on the Website, in the course of providing such products or services. These Outside Contractors will not be permitted to disclose any information that could identify you without your express written consent. Members of ARA who use the Sites may have certain personal contact information provided to member vendors that ARA has programs with; these services are provided to help ARA members access discounts and products from affiliates and members. In no event will this information include any business information such as size, inventory, etc.
D. Use of “Cookies”
A “cookie” is a piece of data stored on the user's hard drive containing information about the user. Cookies may be used by ARA to enable it to track and target the interests of users to enhance their experience on the Sites. Usage of a cookie is in no way linked to any personally identifiable information while on the Sites. If a user rejects the cookie, they may still use the Sites. ARA currently uses a cookie to track logins to the site and enable a user the option to stay logged in over multiple sessions.
E. Update Information
If you would like to update your membership file, contact Kelly Badillo, Director of Membership, or call (571) 208-0428 Monday through Friday between 9:00am and 5:00pm Eastern Time
F. Required Disclosure of Your Personal Information
ARA reserves the right to disclose your information, without notice, if required to do so by law or in the good faith belief that such disclosure is necessary to: (i) conform to the edicts of law or comply with legal process served on ARA or any of its affiliated entities; (ii) protect and defend the rights of ARA or any of its affiliated entities, and/or (iii) act under exigent circumstances to protect the personal safety of users of the Sites or the general public.
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